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When Does Data Become Information? Focus on Data Quality

An Alpine Consulting White Paper

Knowledge is information - information is good quality data. Clean and accurate information can directly translate to the bottom line for companies and can give them a competitive edge over others. The mammoth amount of raw data produced by businesses can just be bits and bytes if proper attention is not paid to its quality.

Information is the key to any organization’s growth and it is only as good as the data that is used to build it. According to the Gartner Group, “most information reengineering initiatives will fail due to a lack of data quality". European Companies rank poor Data Quality as their second biggest Business Intelligence Problem.

More and more companies are focusing on data quality. They are beginning to realize that the initial investment in time and resources that they put into cleaning their data can prove to be a tremendous return on investment (ROI) in the future.

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