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Gaining Insight through Analytics – It Takes More than OLAP

A PolyVista White Paper by Dave Wells
As published by Business Intelligence Network

What are the keys to real business insight?

Dave Wells describes the nature of insight and what is required to gain true insight.

I have said many times that business analytics must satisfy three criteria to deliver real value: they must be purposeful, insightful and actionable. This article focuses on the qualities that make analytics insightful. Business analytics enable insight when they lead to discovery of new facts and awareness of things previously hidden. I believe that most of today’s business intelligence systems fail the insight test – a failure of both technology and application.

Download Complete White Paper



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