Technology Executives Club About Us | Contact Us | Search
The Premier Thought Leadership Community for IT Management   Saturday, July 05, 2008 
Home   Free Newsletter   Seminars   Library   IT Directory   Resource Center   Member Services   Join or Renew

 


Major National Retailer Case Study:
Innovative Data Analysis Techniques Lead to Increased Share of Wallet for Retailer


A Magenic Case Study

www.magenic.com

Abstract
One of the nation’s most innovative and successful retailers is staking its continued growth on one-to-one customer marketing. The technique involves analyzing guest purchasing patterns to develop campaigns that lock in a larger share of their expen­ditures. The company made a good start in implementing this system by assembling a huge database of customer information, but eventually the retailer needed more effective ways to access and understand the data.

Download Complete White Paper


 

 

Free Webcasts

Free Webcast & Whitepaper of the Week Newsletter!

Register Now

Seminar Calendar

Get Event Info sent to you weekly with Free Club Newsletter

 

 

 

 

 

 

 

 

 

 

 

 

Free Weekly  |   Events  |   Library  |    Sponsorship  |   Advertising   |   About Us  |   Join  |   Member Pages

Copyright © 2008 Technology Executives Club, Ltd. All rights reserved. Privacy Policy