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Major National Retailer Case Study:
Innovative Data Analysis Techniques Lead to Increased Share of Wallet for Retailer
A Magenic Case Study
www.magenic.com
Abstract
One of the nation’s most innovative and successful retailers is staking its continued growth on one-to-one customer marketing. The technique involves analyzing guest purchasing patterns to develop campaigns that lock in a larger share of their expenditures. The company made a good start in implementing this system by assembling a huge database of customer information, but eventually the retailer needed more effective ways to access and understand the data.
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