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Improving Profitability Management in Customer-Centric Organizations
A Vistaar White Paper
www.vistaar.com
Abstract
Companies are recognizing the need to interpret the success of customer-related initiatives in terms of profit contribution. As a result, they're exploring new systems that enable them to do so with some insight and accuracy.
This paper examines the challenges of analyzing profitability with existing systems. It also takes a look at new technology and processes that companies are using to improve the way they manage the profit performance of individual deals, customers, segments and products.
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