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Measuring Return on Business Intelligence Investment

An Acxiom White Paper

www.acxiom.com

Abstract
Today's business environment presents both unparalleled opportunity for business intelligence initiatives as well as significant risks for the people responsible for these projects. In many circumstances, analytical processes are viewed as critical business functions. Others view business intelligence as unnecessary overhead that has never delivered on the promise espoused by software vendors, industry experts and analysts.

Business intelligence is vitally important to companies that want to compete in today's economic climate. Successful organizations increasingly utilize analytical approaches to identify and enact modest improvements that increase profitability. They seek underserved market segments and predict the revenue and risks of new customers.

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