By George Lampere, PhD, Business Specialist, Advisory Services, PSC Group, LLC

www.psclistens.com

Abstract
Most corporate initiatives fail to live up to their full potential.  This fact is supported by many case studies, published research articles, and infamous stories told throughout organizations.  Executives identify strategic initiatives with the goal of transforming the business; yet to achieve these objectives most often the focus is only on a functional area or implementing technology.  As the process unfolds, management attention becomes even more involved with the technical details.  The risks are minimized, but so are the overall benefits of the effort.  The opportunity for change is missed.

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