By Arlene J. Mayzel, Dean, Lake Forest Graduate School of Management
As published in BW Chicago

www.LakeForestMBA.edu

Abstract
Even armed with PhDs and years of experience, many professionals with deep, specialized knowledge don’t have the clout, business perspective, or even the right jargon to make their ideas understood at their organizations’ highest levels. At the same time, their employers are frustrated by the significant costs of over-engineered products or by the pursuit of projects not aligned with their market.

The solution? Technical experts need to be viewed and developed as business professionals early in their careers; at the speed of business today, it’s essential to align every activity to strategy.

Download Complete White Paper