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Mastering Customer Interaction with Back-Office CRM
An IFS White Paper by Jorge Defreita,
Senior Product Advisor/Product Manager, CRM
www.ifsworld.com/us
Abstract
The saying goes that you do business with people you know. But these days the reverse is true .. people do business with companies that know THEM. Back-office CRM organizes all customer data from throughout a company in a way that allows multiple departments to collaborate on customer care, allowing stellar service and more intelligent decision-making.
Download Complete White Paper
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