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CEOs are expanding the
innovation horizon:
Important implications for CIOs
An IBM White Paper
www.ibm.com
Abstract
After years of cost-cutting and efficiency campaigns, business leaders in
companies of every size and across the industry spectrum are refocused on
top-line growth — and they’re seeing innovation as the means to achieve it.
With globalization, commoditization and technological advances all forcing
significant change on the business, these organizations are being compelled
to act in order to gain competitive advantage. They know that exponential
growth lies ahead for those who can lead the innovation movement and seize
opportunities to differentiate themselves.
IBM’s Global CEO Study 2006 was conducted to understand how CEOs view
innovation, to capture current insights and to learn what is on their innovation
agendas. It tapped a broad cross-section of CEOs to understand how companies
are enabling innovation and where they are focusing their innovative
energies. The study results have important messages for all business leaders
but should be of particular interest to CIOs, who have long been counted on
to support and enable corporate innovation efforts.
The study indicates that CEOs are expanding the innovation horizon. In fact, there is a categorical shift toward a more expansive and unconventional view of innovation, as well as a need for a greater mix of innovation types. While CEOs still believe that product, service and operational innovations are important; they feel that innovation must also be applied to a company’s very core — to the way it does business. CEOs deemed business model innovation vital to creating new and differentiating value for their companies.
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