The Economic Impact of Superior Customer Experiences:
Why Merely Satisfied Customers No Longer Ensure Success for IT Service
Providers
A QuickArrow Whitepaper
www.quickarrow.com
Abstract
Like the product economy before it, today's services economy is
undergoing rapid growth and commoditization. As a result, IT service
providers must differentiate themselves by going beyond basic products
and services -- delivering superior customer experiences to drive
revenue, profits, customer loyalty, and ultimately, shareholder value.
Thousands of technology manufacturers, resellers, and independent service providers compete in the global IT services market and we all strive to deliver positive client experiences. This paper is the first in an on-going series which demonstrates that while most of us receive feedback from our clients that leads us to believe we're doing a pretty good job -- "merely satisfied" customers are no longer enough to retain and grow your IT Services business in the new Experience Economy.
- Explore the meaning and implications of the new experience
economy for IT service providers
- Learn four critical strategies that IT service providers must
master: culture, people, processes, and systems
- Understand what separates superior customer experience ratings from
mere customer satisfaction and how those ratings drive revenue, profit,
and shareholder value
Dowload Complete Whitepaper
To read Part 2 in this series, The Culture of Superior Customer
Experiences, or to learn more about QuickArrow, visit our website.
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