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Optimizing Brand Asset Management Today
A Softweb Solutions White Paper sponsored by Vyre
Abstract
Today’s marketing challenges are unprecedented. Managing brand assets is difficult enough when times are reasonably good. But record oil prices, political unrest, climate change, a struggling economy, and low consumer confidence makes marketers' jobs even more difficult. But not everyone is suffering. If you look closely, the brands and retailers that are winning today are those that master their marketing supply chains with aspirational creativity, disruptive strategies, and integrated automation. These companies weather the storms of tough times with agility, insight and by leveraging their intellectual property in the digital world. This edition of Product & Brand Asset Management will offer a perspective on how these companies win, present a new paradigm and provide options that marketers need not just to survive, but to excel.
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