|
|
|
Email Marketing Case Study:
CARMEN Commercial Real Estate Services
A Right On Interactive Case Study
www.rightoninteractive.com
Abstract
One of Indiana’s most prolific brokerage firms, CARMEN Commercial Real Estate Services helps businesses minimize and manage their facility costs. Focusing exclusively on the representation of tenants and buyers of commercial property, CARMEN provides clients with market knowledge and real estate expertise to make informed decisions regarding their commercial property and leased space.
As CARMEN’s Director of Operations, Michelle Evinger understands the importance of communicating in a highly-relevant manner with prospects and current customers. “When prospective clients begin thinking about changing facilities, they need to be informed about our services. But that conversation shouldn’t stop once they become customers,” says Evinger. “It’s important that they understand we’re available after their move to assist with any service needs or questions they might have.”
Email is a critical component of CARMEN’s communication strategy. Leveraging ExactTarget’s powerful content-creation tools, CARMEN is able to create HTML-rich emails geared towards specific stages of the prospect and customer lifecycle. Using CARMEN’s CRM system, Salesforce.com, Evinger and her team has access to rich customer and prospect data they will use to increase the relevancy of their ExactTarget emails. But to take their email program to the next level of sophisication, CARMEN wanted to automate their email communications throughout the prospect and customer lifecycle.
Download Complete Case Study
|
| |
 |
| Free Webcasts |
Free Webcast of the Week
Newsletter!
Register Now |
|
