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Shattering the Myth of Costless Price Changes:
Emerging Perspectives on
Dynamic Pricing
A Vistaar White Paper
www.vistaar.com
Abstract
Price wars are becoming more common, in part because managers tend to
view price changes as a quick and reversible action. We live with a
myth that "prices are easy and costless to change." Yet price changes
are not easy, and they are certainly not costless.
The costs associated with communicating, educating and convincing
managers about price changes within organizations can be huge. The
costs of communicating with, educating, and convincing customers can be
even larger. This paper presents a framework to deal with the dynamics
of changing prices, including awareness of customer interpretations and
an understanding of the organizational costs.
Download Complete White Paper!
To access the full collection of white papers and research reports from
Vistaar Technologies visit: www.vistaar.com
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