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Market Vigilance, Product Diligence
A study by the Chief Marketing
Officer (CMO) Council
Submitted by Vistaar
www.vistaar.com
Abstract
Product marketing projections fuel corporate financial forecasts,
manufacturing and supply chain decisions, and strategic choices about
markets, channels, and customers to pursue. But how reliable are
product
marketing projections? How are they being made? A survey of 150
leading companies reveals significant areas for improvement, and
surprising estimates of the potential financial benefits.
Download Complete Study
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