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The Emerging Opportunity in Vertical Search
A Whitepaper by SearchChannel and Slack Barshinger
‘Opportunity’ Clicks: White Paper Explores Vertical Search
A mere seven years have passed since search engine companies entered the Internet landscape, and their impact has been no less than stunning. The field is still evolving as new technologies and innovative entrepreneurs create exciting new opportunities. In the last three years, research analysts have identified a new tier in search dubbed “specialized” or “vertical” search. The reason for these vertical search engines is clear: A typical business search user finds it a challenge to secure deeply relevant results on the big consumer search engines.
“The Emerging Opportunity in Vertical Search,” a new white paper produced by business-to-business marketing experts SearchChannel and Slack Barshinger, calls the emergence of these search engines the wave of the future in providing industry-aggregated and relevant information as well as additional targeted business-advertising opportunities. In addition to a general overview of the vertical search arena, the 25-page SearchChannel/Slack Barshinger white paper includes a detailed listing of some 30 vertical search engines and directory companies across more than a dozen industry classifications.
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