Online Marketing--Part 1
Enabling Sales & Marketing
Chicago, IL | March 22nd, 2006
This month we present the first of a two part series on Online Marketing. In this event we will focus on how online technology is being used to enable the sales and marketing function.
We'll kick off the event with two case studies. In the first case study we'll learn how one company successfully managed their online community through a series of WOM and one-on-one campaigns. In the second case study we'll learn how a major brand (Tide) used online marketing in a successful online campaign reaching over 1 million consumers. Then we'll switch topics and focus on the block & tackle tool all marketers must use: Email Marketing. We'll learn the top ten techniques for a successful email marketing program. Next, we'll learn about a emerging trend that leading edge sales and marketing teams are utilizing: Sales & Marketing enablement. Finally, we'll finish the afternoon with a panel of senior users discussing the best practices they use in leveraging online technology in the sales and marketing functions.
This event is always a popular one for the club so be sure to register today!
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Agenda
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Event Logistics |
| 1:00 |
Welcome & Introductions |
$95 Members
$125 Nonmembers
Wednesday, March 22, 2006
1:00–5:15 PM
410 Club
410 N Michigan Ave
Chicago, IL
(located in the Wrigley Bldg) |
1:30–2:00 |
Community Management
"Activating Online Fans Through the Power of Sports"
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Walter Lis, Director of Marketing, STATS
Since 1997, Walter has coordinated the B2B and B2C marketing and promotion efforts of the organization. He has been instrumental in the acquisition and continued support of current STATS clients such as ESPN, FOX Sports, Yahoo!, and EA Sports. STATS is the leading global provider of sports information and statistical analysis.
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| 2:00–2:30 |
Engaging the Consumer in Successful Brand Mangement:
A Case Study: Tide Coldwater |
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Jamie Anderson, Executive Creative Director, WHITTMANHART
Jamie Anderson directs the production of innovative brand-building solutions and supervises creative execution for all WHITTMANHART clients including Harley-Davidson, Proctor & Gamble, Johnson & Johnson and Sherwin-Williams. He plays a key role in helping brands and clients thrive in the online space and challenge conventional approaches.
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| 2:30–3:00 |
Top 10 Email Marketing Techniques--Part I
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Joel Book, Director eMarketing Strategy, ExactTarget
With more than 25 years experience in data-driven marketing communications, Joel has helped organizations improve sales performance and maximize marketing ROI through multi-channel marketing strategies that integrate brand marketing and direct marketing channels to drive new customer acquisition, generate repeat buyers and build brand advocates. |
| 3:00–3:15 |
Break |
| 3:15–3:45 |
Leveraging On Demand Technology to Enable Sales and Marketing
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Jeff Summers, SVP - Marketing, The SAVO Group
Jeff oversees corporate marketing, business development, sales enablement, and strategic alliances. His 18 years of comprehensive sales, marketing and product management experience uniquely position him as a proven thought leader in Enterprise Sales Enablement. A Chicago native, Jeff joined SAVO from California-based Siebel Systems, Inc., where he was General Manager of the Siebel Sales Product Group. |
| 3:45–4:45 |
Keynote Panel: Top Trends in Leveraging Online Technology in the Sales & Marketing Function
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Moderator: Don Barshinger, President, Slack Barshinger
Don has the honor of working with an extremely dedicated group of people who believe that serving the needs of clients comes ahead of everything else. Clients served by Slack Barshinger include eBay, Underwriters Laboratories, PayPal, Tellabs, and CareerBuilder.com. |
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Charles Melidosian, CIO,
Baird & Warner
Mr. Melidosian heads both the firm’s Information Technology and the e-Business areas. His leadership in these areas is fundamentally transforming the firm's systems and business processes at every level. In a unique marriage of marketing and information technology, He has implemented a suite of content-rich, consumer-centric web sites that employ the latest technology to totally empower clients to conduct their real estate research online. |
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Dan Hess, VP Strategic Marketing, Tribune Interactive
Dan Hess guides the Tribune Company division that manages Internet operations of major media brands such as the Chicago
Tribune, Los Angeles Times, New York Newsday, WGN-TV, KTLA-TV, and others. |
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Andy Sernovitz, CEO, Word of Mouth Marketing Association
Andy Sernovitz, a twelve-year veteran of the interactive marketing business, is CEO of the Word of Mouth Marketing Association (WOMMA). He also has been a Visiting Scholar at the Wharton School of Business, where he taught Internet Entrepreneurship, and he is Founder and President Emeritus of the Association for Interactive Marketing (AIM). |
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Matt Wise, SVP Marketing Network,
Q Interactive
Matt Wise directs branding, marketing and corporate communications for Q Interactive, and leads business and product development for The Q Network, an interactive ad network for advertisers and publishers. A pioneer and expert in the field of online marketing, Wise has used his entrepreneurial talents in both start-ups and established businesses.
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| 4:45–5:30 |
Networking Reception
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