Internet Marketing Best Practices:
Leveraging your Website and Portal
Chicago, IL | August 24, 2006
 Get ready to maximize the effectiveness of your fall and winter Internet Marketing Campaigns by learning how to leverage your websites and portal with the newest and most effective strategies and techniques. In this event you'll learn:
- How top area companies such as CDW, Career Builder.com, Advanced Group and Lake Forest Graduate school are successfully utilizing the web
- How to create a customer-centric website
- The importance of analytics and how to utilize the right analytics for your situation
- How to effectively build a internal portal that will help you grow your business
- The secrets to effective web design learned through eye tracking research
- and more!...
This seminar is designed for:
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Marketing executives responsible for their company's Marketing
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Marketing executives responsible for their company's Internet Marketing, including website & portal direction;
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IT Executives responsible for supporting and implementing internet marketing, website and portal initiatives;
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Business Executives looking to use their Internet Marketing, Website and Portal to their advantage.
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Agenda |
Event Logistics |
| 12:30 |
Networking |
$95 Members
$125 Nonmembers
Thursday, August 24, 2006
1:00–5:15 PM
410 Club
410 N Michigan Ave
Chicago, IL
(located in the Wrigley Bldg) |
| 1:00 |
Welcome & Introductions |
| 1:30–2:00 |
Old Habits Die Hard: Creating a Measurable, Customer-Centric Website in a Product-Driven Organization
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Karen Breen-Vogel, CEO ClearGauge
Karen is a highly regarded and passionate thought leader on the Internet’s impact on the future of marketing and customer relationships. As President/CEO of ClearGauge, an organization that helps companies leverage the Internet to achieve business results, she leads strategic engagements and manages overall operations and shareholder value. She is a frequent speaker at Jupiter Search Engine Strategy events, Ad-tech, The CMO Council, DMA, BMA and the author of several articles and white papers on effectively developing relationships via the Internet. |
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Kristin Nomura, Director of Client Solutions, ClearGauge
Kristen manages the delivery of website strategy and content, optimizing search engine marketing programs, conducting market research and customer needs analysis, and helping clients implement web analytics to gain actionable insight into visitor behavior. Prior to joining ClearGauge in May 2005, she held positions in online and offline marketing and data analysis at Solucient, Bank of America, Corporate Legal Times, and BPA International.
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| 2:00–2:30 |
Web Analytics That Work: It's Easier Than You Think!
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Ken Novak , Principal, Metrist Partners
Ken Novak, a
founding
Principal of Metrist Partners, has been helping retail, publishing, and
service businesses market more effectively for more than 20 years. Trained in the MBA and Ph.D programs of the University of Chicago, and then in real-world direct marketing at
Montgomery
Ward, Cogit, and Experian, Ken applies quantitative analysis and vivid
reporting
that complement the creative and operational efforts of his clients.
His role: identify
both underperformance and opportunity, and then work with clients to
respond effectively
to both. Recent clients include Crain Communications, Putman Publishing
and Clear
Channel.
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| 2:30–3:00 |
The Eyes Have It: How Eye Tracking Can Maximize the Value of
Your Message
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Robert M. Schumacher, Ph.D., Managing Director, User Centric, Inc.
Bob has 20 years of experience leading usability and design teams responsible for customer satisfaction of mobile devices, software interfaces, voice messaging systems, and Web applications. Bob is also CEO of User Experience LLC the first foreign owned user research firm in Beijing. User Centric's clients include Verizon Wireless, Motorola, Abbott, Cox Communications, and Orbitz. He is a frequent presenter at international conferences and venues, such as The Institute of Psychology at the Chinese Academy of Sciences. |
| 3:00–3:15 |
Break |
| 3:15-3:45 |
Create Once, Publish Everywhere! Strategies for Componentizing Sales Content to Maximize Re-Use and Minimize Headaches
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John Aiello, Co-Founder & CEO,
The SAVO Group
John oversees marketing, sales and operations at SAVO and is the firm's chief evangelist for the concept of marketing and sales collaboration around revenue generation. Throughout his career, John has brought his distinct passion for market-driven, results-oriented solutions to marketing and sales challenges for a wide range of organizations. |
| 3:45–4:45 |
Keynote Panel: The Next Generation Website: Leveraging cutting-edge technologies with customer driven and demanded content
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Moderator: Chris Baggott, Co-Founder & CMO, ExactTargetChris Baggott, a founding partner of ExactTarget, is best described as the "visionary" behind ExactTarget's on-demand outbound email software solutions. Named to BtoB Magazine's 2004 "Who's Who in B-To-B," Chris is a recognized speaker on database and e-marketing, with over 50 appearances in 2005 at national conferences, tradeshows and regional business and marketing organizations. |
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Panelists:
Tim Jackson, CIO, Advanced Group
Tim manages infrastructure and a PeopleSoft enterprise deployment. Prior to joining Advanced, Tim was an independent consultant and CIO/CFO for the Vienna Beef company here in Chicago. Before joining Vienna Beef, Tim was the senior technology and operations executive at
an e-learning start-up. Tim started his career at Continental Bank. Tim has a finance degree from De Paul University and a MBA from the University of Chicago.
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Susan M. Howard, Marketing Director,
Lake Forest Graduate School of Management
Susan has expertise in consumer advertising strategy, brand positioning, web strategy, and e-mail marketing. She also currently serves as Lake Forest’s head of e-mail marketing and webmaster for its three web sites. Prior to joining Lake Forest, Susan spent 12 years in advertising working on major national product launches for Ford, Citibank, Bristol-Myers Squibb, Motorola, and Gerber. |
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Dan Verdeyen, Director of Application Development, CDW
Dan directs the IT Project Management Office (PMO) and leads the application development and technical architecture teams for CDW’s development platforms, which include eCommerce, iSeries, PeopleSoft, and business intelligence. With the PMO, he works closely with the major business units to determine project priority for the organization based upon business objectives, project scope, key deliverables and timing. Under his guidance, CDW’s application development team has made large scale advancements to eCommerce platforms .
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Jason Ferrara, Director Corporate Marketing, CareerBuilder.com
Jason Ferrara directs the development of strategic marketing for the Corporate Marketing teamat CareerBuilder.com, the nation's largest online job site with more than 20 million unique visitors and over 1 million jobs. Focused on the recruitment needs of employers of all sizes, Ferrarais responsible for business-to-business strategy including communications, advertising, promotions, e-commerce management, customer lifecycle and loyalty, and sales support. |
| 4:45–5:15 |
Networking Reception
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