Driving Growth through Sales, Marketing & CRM Technologies
Chicago, IL | March 22, 2007
With multiple years of corporate expansion fueling continued corporate confidence, enterprises are continuing to invest in top line growth. Organizations increasingly rely on technology to generate leads and increase the effectiveness of their existing channel. A new generation of CRM has emerged to help companies retain and expand customer relationships. Join IT executives and industry experts as they demonstrate the top sales and marketing technologies driving business growth.
- Learn how senior executives from CDW, CareerBuilder.com, QInteractive and Advanced Group drive revenue growth with marketing technologies
- Learn how leading edge sales teams leverage Mobile CRM systems to increase their sales
- Receive an executive briefing on the top trends in Customer Relationship Management (CRM)
- Find out what is new in Email Marketing Best Practices
- Learn how smart companies are increasing the effectiveness of their channels through on-demand sales enablement
This seminar is geared to executives responsible for:
- IT executives who support the marketing and sales functions
- Field Marketing
- Corporate and brand marketing
- Internet marketing, including website & portal direction
- Business strategy
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Agenda |
Event Logistics |
| 1:00 |
Welcome & Introductions |
$125 Members
$150 Nonmembers
Thursday, March 22, 2007
1:00–5:45 PM
Union League Club
Crystal Room
65 W. Jackson Blvd.
Chicago, IL
Professional Business Casual Attire Required |
| 1:30–1:55 |
Overcoming Obstacles to Sales Effectiveness and CRM Success
 |
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Cullen Hunter, CRM Group Executive, Crowe Chizek and Company LLC
Cullen has been helping his clients succeed with over 15 years of automating sales, marketing and customer service experiences. His direct client work, industry group involvement, research and published articles have contributed to his thought leadership in the CRM arena. In addition to his customer focus, Cullen oversees CRM marketing and sales enablement for Crowe Chizek.
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| 1:55–2:20 |
Mobile CRM Today
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Sam Biardo, Founder & CEO, Technology Advisors
Sam founded Technology Advisors in 1991 to help businesses improve sales, marketing and customer service performance. Representing some of the top CRM products in the world, Technology Advisors has since grown to include the full range of CRM services--business advisory, implementation, customization, training and support. Biardo’s 16 years of experience in both the business and technical sides of Customer Relationship Management make him a proven expert in this field.
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| 2:20-2:45 |
Break |
| 2:45–3:10 |
Inbox Survival: 2007
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Jim Kreller, Director
of Sales, ExactTarget
Over a 20 year career in technology sales, sales management and business development roles, Jim has assisted numerous and notable clients in selecting and implementing customer facing systems, solutions and services. Jim has served in these roles for companies that include Lucent Technologies, Expanets, Sentinel Technologies, PCS, Inc. and currently ExactTarget. In his tenure with ExactTarget, Jim has helped launch Email Marketing Projects with such customers as FinishLine, Papa John’s Pizza, ePrize and Chico’s. |
| 3:10–3:35 |
Leveraging Sales Enablement to Maximize CRM Adoption
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Jeff Summers, Chief Marketing Officer, The SAVO Group
Jeff oversees corporate marketing, business development, sales enablement, and strategic alliances. His 18 years of comprehensive sales, marketing and product management experience uniquely position him as a proven thought leader in Enterprise Sales Enablement. A Chicago native, Jeff joined SAVO from California-based Siebel Systems, Inc., where he was General Manager of the Siebel Sales Product Group. |
| 3:35-4:00 |
Break |
| 4:00–4:50 |
Keynote Panel:
Driving Revenue Growth through Sales, Marketing & CRM Technologies
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Moderator: Don Barshinger, President, Slack Barshinger
Don has the honor of working with an extremely dedicated group of people who believe that serving the needs of clients comes ahead of everything else. Clients served by Slack Barshinger include eBay, Underwriters Laboratories, PayPal, and Tellabs. |
 |
Tim Jackson, CIO, Advanced Group
Tim manages infrastructure and a PeopleSoft enterprise deployment. Prior to joining Advanced, Tim was an independent consultant and CIO/CFO for the Vienna Beef company here in Chicago. Before joining Vienna Beef, Tim was the senior technology and operations executive at
an e-learning start-up. Tim started his career at Continental Bank.
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Jason Ferrara, Director Corporate Marketing, CareerBuilder.com
Jason Ferrara directs the development of strategic marketing for the Corporate Marketing teamat CareerBuilder.com, the nation's largest online job site with more than 20 million unique visitors and over 1 million jobs. Focused on the recruitment needs of employers of all sizes, Ferrarais responsible for business-to-business strategy including communications, advertising, promotions, e-commerce management, customer lifecycle and loyalty, and sales support. |
 |
Melissa Lederer, Senior Vice President, Marketing, Q Interactive
Melissa leads Q Interactive's marketing, corporate
communications and creative services teams. An eight-year veteran with Q Interactive, Lederer joined the company as the director of public
relations. After one year, she was promoted to vice president of
corporate communications, followed by a promotion to vice president of
marketing and communications in late 2001. Lederer most recently oversaw the successful rebranding of Q Interactive from CoolSavings, Inc. in
order to reflect the evolution of the company's business to meet the
growing needs of advertisers and publishers. |
 |
Jim Garlow,
Director of Marketing Operations,
CDW Inc.
Jim oversees the creation, production and merchandising of CDW's various marketing vehicles, including catalogs, magazines, direct mail, and online presence. His 25 years of advertising and marketing experience positioned him well as he recently led CDW's launch of a major CRM/MRM solution along with developing a relational database. This new system streamlined production, reduced database redundancy, reduced process cycle times, and offers Sales, Marketing and Product Management superior customer data for strategic planning, merchandising optimization, in-depth analytics and improved reporting of metrics and campaign performance. |
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| 4:50-5:00 |
Closing Remarks |
| 5:00–5:45 |
Meet the Speakers Networking Reception
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