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| Title: |
Old Habits Die Hard: Creating a Measurable Customer Centric Website in a Product-Driven Organization |
| Presented at: |
Online Marketing Seminar, Chicago, August 24, 2006 |
| Speaker: |
Karen Breen-Vogel, CEO ClearGauge
Kristin Nomura, Director of Client Solutions, ClearGauge |
| Format: |
Webcast |
| Posted: |
October 31, 2006 |
| Length: |
35 Mins |
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 Websites today need to come across differently to visitors, accomplish different things, be measured and woven into the fabric of business results, to justify investment. Learn why moving from a product centric company to a customer centric company is important today, especially on the web.
Topics include:
- why make a site customer centric
- the initial transition from a product driven site
- using data to continuously refine your site
- the future of online marketing
- and more !
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