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| Presented at |
Online Marketing Seminar, Chicago, Mar 22, 2006 |
| Title: |
10 Email Tactics and Techniques |
| Speaker: |
Joel Book , eMarketing Strategy, ExactTarget |
| Format: |
Webcast |
| Posted: |
April 15 , 2006 |
| Length: |
35 Mins |
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 If you use email as part of your online marketing program you can't afford to miss this webcast with Joel Book. Joel uses cases studies from companies such as Home Depot, Sherwin Williams and more to demonstrate how these companies increased ROI by using effective email to maintain customer relationships and drive profits.
Topics include:
- why email works
- what the winners are doing
- email testing and optimization
- the importance of driving self service
- and more !
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