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| Title: |
Leading Edge Innovation Management for IT Executives |
| Presented at: |
IT Trends Forecast:2008, Chicago, Dec 12, 2007 |
| Speaker: |
Robert C. Wolcott, Ph.D, Professor, Communication Systems Strategy & Management Program,
Northwestern University |
| Format: |
Webcast |
| Posted: |
Jan 08 , 2008 |
| Length: |
40 Mins |
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 Dr. Robert Wolcott of the well known Kellog Innovation Network discusses the business phenomenon of Corporate Entrepeneurship and innovation management.
Topics include:
- the four models of corporate entrepeneurship
- case study: BP
- Push vs Pull models
- and more!
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