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| Title: |
Create Once, Publish Everywhere! Strategies for Componentizing Sales Content to Maximize Re-Use and Minimize Headaches |
| Presented at: |
Online Marketing Seminar, Chicago, August 24, 2006 |
| Speaker: |
John Aiello, Co-Founder & CEO, The SAVO Group |
| Format: |
Webcast |
| Posted: |
November 18 , 2006 |
| Length: |
35 Mins |
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 In sales the moment of truth is when your brand message hits the eyes and ears of your customers. No longer just marketing fluff, content and messaging must be elevated to the status of a sales asset. Learn how to better enable your sales force with content that is aligned, differentiates, proves and is pushed out at the right time.
Topics include:
- align assets with the way your clients buy
- push the best assets based on the sales situation
- componentize content
- and more !
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