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| Title: |
Sales Enablement: Effective Communication |
| Presented at: |
Online Marketing Seminar, Chicago, Mar 22, 2006 |
| Speaker: |
Jeff Summers, Sr VP Marketing, The Savo Group |
| Format: |
Webcast |
| Posted: |
April 15 , 2006 |
| Length: |
35 Mins |
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 Effective selling mandates that every one of your sales people can clearly articulate the problem your company will solve, the value you deliver and why you are different. Jeff Summers offers his expertise in explaining how Sales Enablement provides the tools, information and capabilities to allow your sales people to have this conversation with potential buyers.
Topics include:
- what's at stake for sales
- what's at stake for marketing
- components of sales enablement
- lessons learned from hands on client experience
- and more !
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