|
|
|
| Title: |
The Eyes Have It:
How Eye Tracking Can Maximize the Value of Your Message |
| Presented at: |
Online Marketing Seminar, Chicago, August 24, 2006 |
| Speaker: |
Robert M. Schumacher, Ph.D., Managing Director, User Centric |
| Format: |
Webcast |
| Posted: |
Nov 14 , 2006 |
| Length: |
35 Mins |
|
|
 Learn how to define advertising prime real estate, versus swampland, on web pages. Brand advertisers need to know not just clik through but how many people are "looking" at ads. Eyetracking provides this metric, allowing buy side, sell side and creative departments to make better decisions
Topics include:
- Eyeshare depends on five things
- where do people look
- Eyeshare as a factor in determing the value of online real estate
- and more!
|
|
|
| |
 |
| Free Webcasts |
Free Webcast of the Week
Newsletter!
Register Now |
|
