Marketing & Sales Library

Featured Webcasts

• Leveraging Sales Enablement to Maximize CRM Adoption
  
  Learn how you can leverage sales enabled CRM to deliver tangible value to front-line salespeople.
  
  
  
  

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• Inbox Survival: 2007
  
  Getting email messages into your customer's inbox today is very challenging. Learn the key drivers in what it takes to be successful in being heard and delivering a relevant messsage to your customers.
  
  
  
  

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• Mobile CRM Today
  
  Learn how top companies are using Mobile CRM today, what they are using, what may be right for you and how to get started.
  
  
  
  

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• Overcoming Obstacles to Sales Effectiveness and
  CRM Success
  
  Learn how to avoid common problems companies have in adopting and implementing CRM.
  
  
  
  
  

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• Keynote Panel: Driving Revenue Growth through Sales, Marketing & CRM Technologies
  
  Learn how top companies CDW Inc., CareerBuilder.com, Advanced Group and Q Interactive are using CRM technologies.
  
  
  
  
  

More Webcasts

• The Next Generation Website: Leveraging cutting-edge technologies with customer driven and demanded content
  
  Learn best practices in website portal strategies from experts at CareerBuilder.com, Lake Forest Graduate School of Management, Advanced Group, CDW and ExactTarget.

• Create Once, Publish Everywhere!  Strategies for Componentizing Sales Content to Maximize Re-Use and Minimize Headaches
  
  In sales the moment of truth is when your brand message hits the eyes and ears of your customers. No longer just marketing fluff, content and messaging must be elevated to the status of a sales asset.
  

• The Eyes Have It: How Eye Tracking Can Maximize the Value of Your Message
  
  Learn how to define advertising prime real estate, versus swampland, on web pages. Brand advertisers need to know not just clik through but how many people are looking at ads.
  

• Web Analytics That Work:
  It's Easier Than You Think
  
  Use the right analytics to make your Internet marketing more effective, producing better results sooner.
  
  
• Old Habits Die Hard: Creating a Measurable Customer Centric Website in a Product-Driven Organization
  
  Learn to move from a product-centric to customer-centric company on the web.
  
• 10 Email Tactics and Techniques that will Transform Your Company's Online Marketing Strategy from Good to Great
  
  If you use email as part of your online marketing program you can’t afford to miss this webcast.

• Keynote Panel: Top Trends in Leveraging Online Technology in the Sales & Marketing Function
  
  A panel of senior users from Q Interactive, Tribune Interactive , Baird & Warner , Word of Mouth Marketing Association and Slack Barshinger discuss the best practices they use in leveraging online technology in the sales and marketing functions.
  
  
• Sales Enablement: Leading Practices in Enabling Effective Communication between Sellers and Buyers
  
  Learn how Sales Enablement provides the tools, information and capabilities to allow your sales people to have this conversation with potential buyers.
  
• Activating Online Fans through the Power of Sports
  
  Learn the importance of creating passionate fans, no matter what product or service is being marketed.
  
  

Featured White Papers & Articles

• Return on Sales Enablement
• Lessons Learned in Sales Enablement

White Papers & Articles

• Converting Leads Into Customers: E-mail Contact Strategies to Build the Relationship
• Creative Best Practices for Online Lead Generation
• Digital Solutions: Ensuring Best Practices
• CRM Case Study: International Mulch Company
• CRM Case Study: Walton Rehabilitation Health System
• Aligning Marketing and Lead Generation for the Complex Sale
• Email Marketing Case Study: CARMEN Commercial Real Estate Services
• The Whys, Whats, and Hows of White Papers
• Advanced E-mail Marketing within Microsoft Dynamics CRM Using ExactTarget's E-mail Platform
• Improving Sales and Marketing Effectiveness with Microsoft CRM
• Email Marketing: Dead or Alive? What You Need to Know About Email Marketing Today
• What Your Business Needs to Know About Search Engine Optimization - Ranking Factors Revealed
• Design Tips for Outlook 2007
• How to Select a CRM System: Nine Factors to consider when evaluating CRM
• Community College Improves Enrollment
  Forecasting, Positions to Meet Growth Goal
• The Emerging Opportunity in Vertical Search
• Product Portfolio Planning: a Unified Approach
• Shattering the Myth of Costless Price Changes: Emerging Perspectives on Dynamic Pricing
• Overcoming Roadblocks to Collaborative Pricing
• Market Vigilance, Product Diligence
• Knowing When It's Time to Meet the Parents
• Keeping Your Website from Becoming the World's Loneliest Airport
• 2006 Top Email Trends
• Mobile Marketing
• Designing for Contact Centers
• How Permission-Based Email Drives Sales, Leverages Customer Relationships and Creates Powerful Brand Loyalty
• "Carpe Argentum"(or ‘seize the revenue’)
• You’ve Got Permission, Now Be Relevant: How to Use Segmentation, Targeting, and Personalization to Deliver Relevant Email
• Dynamic Content: Why the Days of Batch and Blast Email are Over
• Isn't It Ironic? Technology Advances Bring Marketing Back to Basics
• Database Marketing Services Companies Position for the Future
• Online Locators: A Five-Point Checklist
• Use Cost-Per-Click Advertising to Augment Your Internet Marketing Plan
• Direct Mail-Effective Tool For Capturing Targeted Business-To-Business Clients
• Set Your Sites on Success with New eMarketing Metrics