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	Friday, March 12, 2010
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Marketing & Sales Library

Investigate successful marketing campaigns and solutions and learn how to employ these strategies to advance your marketing efforts. Case studies, white papers, and webcasts of seminars and events explore portal websites, web analytics and analysis, sales enablement, eye tracking, and research aimed at business-to-business (b2b) and consumer internet audiences.

	Member Library
	Leveraging Sales Enablement to Maximize CRM Adoption Learn how you can leverage sales enabled CRM to deliver tangible value to front-line salespeople. Inbox Survival: 2007 Getting email messages into your customer's inbox today is very challenging. Learn the key drivers in what it takes to be successful in being heard and delivering a relevant messsage to your customers. Mobile CRM Today Learn how top companies are using Mobile CRM today, what they are using, what may be right for you and how to get started. Overcoming Obstacles to Sales Effectiveness and CRM Success Learn how to avoid common problems companies have in adopting and implementing CRM. Keynote Panel: Driving Revenue Growth through Sales, Marketing & CRM Technologies Learn how top companies CDW Inc., CareerBuilder.com, Advanced Group and Q Interactive are using CRM technologies.


	More Webcasts
	The Next Generation Website: Leveraging cutting-edge technologies with customer driven and demanded content Learn best practices in website portal strategies from experts at CareerBuilder.com, Lake Forest Graduate School of Management, Advanced Group, CDW and ExactTarget. Create Once, Publish Everywhere! Strategies for Componentizing Sales Content to Maximize Re-Use and Minimize Headaches In sales the moment of truth is when your brand message hits the eyes and ears of your customers. No longer just marketing fluff, content and messaging must be elevated to the status of a sales asset. The Eyes Have It: How Eye Tracking Can Maximize the Value of Your Message Learn how to define advertising prime real estate, versus swampland, on web pages. Brand advertisers need to know not just clik through but how many people are looking at ads. Web Analytics That Work: It's Easier Than You Think Use the right analytics to make your Internet marketing more effective, producing better results sooner. Old Habits Die Hard: Creating a Measurable Customer Centric Website in a Product-Driven Organization Learn to move from a product-centric to customer-centric company on the web. 10 Email Tactics and Techniques that will Transform Your Company's Online Marketing Strategy from Good to Great If you use email as part of your online marketing program you can’t afford to miss this webcast. Keynote Panel: Top Trends in Leveraging Online Technology in the Sales & Marketing Function A panel of senior users from Q Interactive, Tribune Interactive , Baird & Warner , Word of Mouth Marketing Association and Slack Barshinger discuss the best practices they use in leveraging online technology in the sales and marketing functions. Sales Enablement: Leading Practices in Enabling Effective Communication between Sellers and Buyers Learn how Sales Enablement provides the tools, information and capabilities to allow your sales people to have this conversation with potential buyers. Activating Online Fans through the Power of Sports Learn the importance of creating passionate fans, no matter what product or service is being marketed.