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Exact Target

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• How Sales Reps Use Email to Sell More Effectively

  Why email?
  Email has become the #1 tool for driving sales and keeping customers connected to your brand, and email and CRM have become the most effective power tools for supporting the direct selling efforts of reps. Learn why.

• Inbox Survival: 2007
  
  Getting email messages into your customer's inbox today is very challenging. Learn the key drivers in what it takes to be successful in being heard and delivering a relevant messsage to your customers.
  
  
• Design Tips for Outlook 2007
  
  January 30, 2007 marked the retail launch of Microsoft's new operating system, Vista, along with an updated version of Microsoft's email client, Outlook 2007. If your marketing team uses HTML or CSS in designing your email campaigns, the launch of Outlook 2007 will change the way you message to your subscribers, though in varying degrees depending on your email design.
  
  
• 2006 Top Email Trends Whitepaper
  
  In this report, Chris Baggott writes that “relevance” in email marketing is a given and focuses his top 10 trends for 2006 on deliverability, analytics and multi-channel marketing. Find out how the proliferation of handheld devices will affect your deliverability, why you need to integrate with web analytics programs and how all of your marketing activities work together to deliver results.
  
  
• How Permission-Based Email Drives Sales, Leverages Customer Relationships and Creates Powerful Brand Loyalty  
  
  This white paper examines the expanding role of permission-based email in marketing and customer management operations. Moreover, it provides a framework for using this customer-centric tactic to dramatically reduce customer defection and improve profitability by keeping customers connected with the brand.
  
  
• 10 Email Tactics and Techniques that will Transform Your Company's Online Marketing Strategy from Good to Great
  
  If you use email as part of your online marketing program you can’t afford to miss this webcast.