Company Information

Vistaar

Overview

We set out to replace the unhappy combination of "gut feel," Excel spreadsheets, and reporting tools that you've been forced to make do with until now. We created a solution with analytics meant for you. So you can make faster, more confident decisions about:

• market pricing
• product forecasts
• customer & product profitability
• response to competitors
• bid pipeline management
• and other high-impact choices

To make it even easier, we deliver a hosted solution and attractive subscription pricing. No expensive up-front license fees. No complex enterprise software implementations. We get you off to a fast start with services to help access the relevant data you already have.

Services Offered

• Product Marketing
• Pricing
• Sales Opportunities
• Hosted Solutions

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• Product Portfolio Planning: A Unified Approach
  

  Most companies focus the majority of their attention on new product introduction. Existing product lines and platforms are often left behind, to be managed in a disconnected fashion through multiple independent programs. Few organizations effectively manage their entire portfolio of existing products using a unified approach, in a way that maximizes financial and business results. This white paper presents four key steps your company can take to move towards excellence in product portfolio planning.
  

• Shattering the Myth of Costless Price Changes:
  Emerging Perspectives on Dynamic Pricing
  
  The costs associated with communicating, educating and convincing managers about price changes within organizations can be huge. The costs of communicating with, educating, and convincing customers can be even larger. This paper presents a framework to deal with the dynamics of changing prices, including awareness of customer interpretations and an understanding of the organizational costs.
  
  
• Overcoming Roadblocks to Collaborative Pricing
  
  This article discusses the four major barriers to achieving a collaborative process. The article also explores ways to overcome these barriers through technology that incorporates a process framework, consistent information, a familiar Excel interface, collaborative analysis, and the ability to manage and share assumption changes.
  
  
• Improving Profitability Management in Customer-Centric Organizations
  
  This paper examines the challenges of analyzing profitability with existing systems. It also takes a look at new technology and processes that companies are using to improve the way they manage the profit performance of individual deals, customers, segments and products.
  
  
• Market Vigilance, Product Diligence
  
  Product marketing projections fuel corporate financial forecasts, manufacturing and supply chain decisions, and strategic choices about markets, channels, and customers to pursue. But how reliable are product marketing projections? How are they being made? A survey of 150 leading companies reveals significant areas for improvement, and surprising estimates of the potential financial benefits.