Company Information

VYRE

Overview

Services Offered

• Digital asset management
• Web content management
• Business process management
• Marketing operations management
  

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• Woolworths goes enterprise 2.0 with new product management portal
  
  Woolworths has moved away from traditional enterprise software to web-based applications to manage their products, with extraordinary results.
  
  
• Virgin Holidays: Multi-channel content and brochure production management
  
  VYRE provided Virgin Holidays a web-based application where content is dynamically updated ready to be published to the web and its brochures. In addition, as the content is now totally decoupled it can also easily be repurposed to additional channels such as mobiles
  
  
• RUV: The Icelandic National Broadcasting Service
  
  Since the completion of this project, the RÚV web team has also successfully rebuilt its own intranet in VYRE Unify and set up a number of new mini-sites for popular TV and radio programmes all with only minimum support from TM Software. This has proven to the RÚV team that VYRE Unify is an excellent tool that allows users to develop custom web applications as well as manage new future website requirements.
  
  
• Lowe Consolidates, Shares and Repurposes Knowledge with VYRE Unify
  
  The creation of a collaborative portal helped support creative excellence across the Lowe Network. The portal, branded “Lowe Go”, provides a virtual ‘desktop’ for Lowe users and supplies fast access to the information, people and business tools needed to add substantial business value.
  
  
• IMG Media – Online Image and Video Catalogue and Archive
  
  Up until the implementation of VYRE Unify IMG produced two printed catalogues each year, distributing them to broadcasters and business customers around the world. Customers would use the catalogue to browse the available programmes and order DVD copies of programmes that sounded appealing. If any changes or updates were made to the programmes, more DVDs would have to be sent out to clients.
  
  
• Iceland Air Case Study: Increased Speed, Greater Stability and Powerful Service
  
  Redesigned from the ground up, the new Icelandair websites bring the company's Internet presence into the realm of what has been dubbed"Web 2.0" a second-generation of Internet-based services. The sites are also based on established technologies such as AJAX, XML, CSS 2.0, and XSL. In short, Icelandair has taken a bold leap into the future.
  
  
• Diageo Brand Asset Management - a success story all over the world
  
  One of the key elements of the programme was the requirement for an asset library – an enabling tool to focus the changes around. So the team set about creating the Diageo SmartLibrary.
  
  
• Raising a Glass to BAM
  
  Diageo's programme manager Nic Lund explains how implementing a Brand Asset Management system helped the company manage its asset rights, ensure global brand consistency and receive both time and cost savings.
  
  
• Optimizing Marketing Supply Chains in a Changing and Troubled Economy
  
  If you look closely, the brands and retailers that are winning today are those that master their marketing supply chains with aspirational creativity, disruptive strategies, and integrated automation. These companies weather the storms of tough times with agility, insight and by leveraging their intellectual property in the digital world.