AI to ROI: Your Friction Is Your Opportunity with Justin Grieshop, CBTS
Jan 25, 2026AI to ROI: Your Friction Is Your Opportunity
Leadership Briefing with Justin Grieshop, CBTS
Most enterprises are already using AI — but far fewer are seeing meaningful ROI.
Despite massive investment, pilots stall, dashboards multiply, and promised value never materializes. The issue isn’t lack of ambition or access to technology. It’s that many organizations are chasing AI use cases without grounding them in the business processes that already drive revenue, cost, and customer experience.
In this Leadership Briefing, Justin Grieshop, Sr. Director of AI & Analytics at CBTS, breaks down a practical, repeatable approach for moving from AI experimentation to real, defensible ROI.
This session is built for Technology Leaders, CIOs, CTOs, CDOs, CAIOs, and senior business executives who are done with hype — and ready to focus on execution.
What this Leadership Briefing covers
In this on-demand presentation, Justin walks through a business-first framework for AI adoption that replaces abstract “AI roadmaps” with measurable outcomes, including:
- Why most AI initiatives fail to deliver ROI — and what successful organizations do differently
- How to identify value streams already producing results and use AI to remove friction
- Why AI value is created across workflows, not inside isolated teams or tools
- How to prioritize AI initiatives based on proximity to cash, decision frequency, and throughput
- Real-world examples showing how AI improves revenue, cost efficiency, and customer experience simultaneously
- The growing disconnect between executive confidence and actual data readiness
- Why enterprise data foundations are becoming a competitive moat as AI agents enter the buying process
Rather than focusing on futuristic promises, this briefing shows how AI delivers value when applied intentionally to the processes organizations already rely on every day.
The core idea: friction is the opportunity
The most reliable path to AI ROI isn’t reinventing your business overnight.
It’s identifying where friction slows down your most important workflows — incident resolution, enterprise search, resource allocation, sales execution — and applying AI and analytics to collapse those bottlenecks.
When AI improves decisions that happen frequently and sit close to revenue or cost, even small gains compound quickly. That’s where sustainable ROI shows up.
Why this matters now
AI adoption is accelerating faster than governance, operating models, and data foundations can keep up. At the same time, enterprises are moving toward a future where agents — not humans — increasingly participate in evaluation, selection, and execution.
Organizations that lack trusted, well-structured data won’t just struggle to deploy AI internally. They risk being invisible to automated decision systems altogether.
The leaders who succeed won’t be the ones chasing the latest tools. They’ll be the ones who understand where AI should be applied first, what data actually needs to be ready, and how to sequence adoption without stalling momentum.
This briefing provides that orientation.
Who should watch this
This session is especially relevant for:
- CIOs, CTOs, CDOs, and CAIOs driving AI strategy
- Technology and business leaders accountable for ROI
- Executives overseeing digital transformation and data platforms
- Advisors and consultants guiding enterprise AI adoption
If AI is now part of your role — and your accountability — this briefing offers a clear, grounded way forward.
Watch the full Leadership Briefing
▶ Watch the on-demand presentation: AI to ROI: Your Friction Is Your Opportunity