Case Study: AI RFP project - Tim Walter, CIO Edward Don & Company

Leadership Briefing: Turning AI into Revenue Impact Through Smarter RFP Execution

Guest: Tim Walter, CIO & VP, Edward Don & Company
Host: Alex Jarett, Founder, Technology Executives Club®

In this Leadership Briefing, Tim Walter, CIO and VP at Edward Don & Company, shares a real-world case study on how his team applied AI to one of the most operationally challenging areas of the business: large, complex customer RFPs.

Rather than approaching the initiative as an AI experiment, Tim walks through how his organization framed the effort as a business problem with direct revenue implications.

He explains how Edward Don reduced RFP turnaround times from weeks to minutes by embedding AI directly into the quoting workflow, while keeping experienced sales and merchandising teams firmly in the loop.

Tim also discusses the role of reinforced learning from human feedback, why change management mattered as much as the technology itself, and how institutional knowledge that once lived in individuals’ heads is now shared systematically across the organization.

The result was increased RFP capacity, faster customer response, and access to tens of millions of dollars in previously unreachable revenue.

This conversation offers a pragmatic blueprint for Technology Leaders looking to move AI out of pilot mode and into measurable business impact.

Topics Covered:
* How AI can unlock revenue by removing operational bottlenecks
* Why starting with the business problem matters more than the technology
* Embedding AI as a team member, not a replacement
* Managing expectations and adoption when AI is not perfect on day one
* Using human-in-the-loop learning to improve accuracy over time
* Measuring AI success through speed, capacity, and revenue impact

This Leadership Briefing was hosted by Alex Jarett, Founder of Technology Executives Club®, the thought leadership platform for Technology Leaders, Tech Founders, and B2B Executives.

Visit www.technologyexecutivesclub.com to learn how you can be featured.