AI to ROI — Turning Friction into Measurable Business Value with Justin Grieshop

AI to ROI — Turning Friction into Measurable Business Value with Justin Grieshop

Guest: Justin Grieshop, Sr. Director, AI & Analytics, CBTS
Host: Alex Jarett, Founder, Technology Executives Club®

In this Leadership Briefing, Justin Grieshop delivers a practical, business-first framework for turning AI investment into measurable ROI. Rather than treating AI as an experimental technology initiative, Justin reframes adoption around the value streams enterprises already rely on — revenue generation, cost control, and customer experience — and shows how AI creates impact when applied directly to the friction inside those workflows.

Justin explains why most AI initiatives fail to deliver ROI, how organizations can prioritize use cases based on proximity to cash, and why value is created across end-to-end processes rather than isolated teams or tools.

He also walks through real-world enterprise examples, including incident resolution, enterprise search, and resource allocation, demonstrating how AI and analytics can be embedded into existing operations to improve speed, decision quality, and throughput without disrupting the business.

The conversation explores the growing disconnect between executive confidence and actual data readiness, why trusted data foundations are becoming a competitive moat, and how the rise of AI agents is reshaping how organizations will compete, transact, and be evaluated in the near future.

This Leadership Briefing offers a grounded, repeatable blueprint for Technology Leaders who want to move beyond AI hype and focus on execution, sequencing, and sustained business value.

Topics Covered:

* Why most AI projects fail to deliver ROI

* Identifying value streams that already produce results * Using AI to remove friction from critical business workflows

* Prioritizing AI initiatives based on revenue, cost, and decision frequency

* The role of data readiness in successful AI adoption

* Why AI agents change how organizations compete and get selected

* Moving from experimentation to scalable, defensible AI impact

This Leadership Briefing was hosted by Alex Jarett, Founder of Technology Executives Club®, the GTM Thought Leadership Platform for Technology Leaders & Tech-related B2B Executives.

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